In one of the best sampling efforts I’ve seen in a while, the fabulous people at Sabra were were enthusiastically sharing their famous hummus one busy lunchtime in Downtown Crossing (Boston) a few weeks ago.
But can you blame them? Look at the spread:
Folks were encouraged to take a sample pak of hummus and mix in one of four signature toppings to make their own flavor of Sabra. Toppings included: roasted garlic, roasted peppers, pine nut mix or sundried tomatoes.
They were serving Stacy’s pita chips with the hummus. Genius!
My friend Beany and I each happily took a sample and coupon and chatted with the super-friendly staff. Our only wish? That the little hummus paks were the ones with the lids; unless you were eating your snack right then (which we weren’t) it was too tough to add a mix-in and take it to-go.
Someone was loving their job that day.